Social Design Institute

Addressing child obesity with Biteback 2030

During 2020 David worked with Jocelyn Bailey from the Social Design Institute at UAL to instigate a student project centred around child obesity. The project was linked to the charity ‘Biteback 2030’, which is campaigning for positive change in the food industry to enable children easier access to healthy food options. The charity is led by a youth board with support from the Jamie Oliver Group.

A group of Graphic Communication Design students were asked to design materials or methods to engage children and young people in critical reflective thinking about food and drink. Although working from home through the height of a global pandemic, the student responses to the project were varied, provocative and highly inventive.

Excerpt of student work from our public page.

Proposals included: marketing campaigns, websites, toys, printed publications, diaries and calendars, interactive apps, distinctive new play equipment, unique eating utensils, learning materials, board games and even a couple of computer game proposals.

Excerpt of student work from our public page.

During the project students logged their progress using a shared project blog, helping one another to develop their work through feedback, encouragement and criticism. You can view a selection of the final student work on our public page, linked here.